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Are ad tech companies boosting social media stocks?

Digital ad spending has boosted social media stocks, proving that digital advertising is a huge business. But on another side of the business, we have ad tech companies that are flourishing as well. These companies help brands and agencies target, deliver and analyze their digital advertising efforts.

Should you invest in digital advertising?

Both tech companies are leaders in digital advertising, but one edges out its rival as the better investment. The digital advertising industry is growing, which makes it an attractive sector to invest in. Spending on digital ads is expected to increase 12% year over year in 2024, and continue double-digit growth through at least 2026.

Are digital advertising stocks Red Hot?

Digital advertising stocks are red hot in the stock market today. You have seen Snap’s ( NYSE: SNAP) strong first quarter last week. Now, we receive another validation from Facebook’s ( NASDAQ: FB) first-quarter results, in which revenue rose 48% from a year ago.

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